Raindance Point.

May the green heart be with you.

Author: Kinga Mielnik
Published in: office designer
 

 Episode since 1901: THE FACTORY OF INNOVATIONS STRICKES BACK

„Creativity works like a spiral staircase”, says, in one of the interviews, Klaus Grohe, a grandson of the company founder, presently the Chairman of the Supervisory Board of Hansgrohe AG. In creative space, there is a spark passing from one participant of the creative group to another, a spark that ignites the brains and uplifts the creative spirit higher and higher, up and up. That exactly is the atmosphere omnipresent at Hansgrohe since 1901 at the creation of „ Ideas for Bathrooms” . Cooperation with world renowned designers rendered the Company over 260 prestigious awards for design. Cooperation with Andreas Haug and Tom Schönherr – the founders of  Phoenix Design – can certainly be claimed to be one of the longest and most successful in terms of relations between a manufacturer and a design studio. Each their piece is exceptional – deemed by them complete only when it can appeal to the mind, inspire imagination and win the heart.  It was not just by chance that the idea of Klaus Grohe, implemented into reality thanks to the cooperation with Phoenix Design in 2003, simply revolutionized the market. Similarly to “Starck Bathroom”, which a decade before opened a new chapter in bathroom design, turning a place of mere hygienic functionality into a “temple of personal retreat”, the large format shower head, the prototype of Raindance AIR program – has changed the integral part of the bathroom – the shower, and awakened in the body a “temple of senses”.

"The closest nature has approached to you, is through the body. In your body is the water of the oceans, in your body is the fire of the stars and the suns, in your body is the air, your body is made of earth. Your body represents the whole of existence, all the elements ". OSHO.

The key to the unique concept of Raindance AIR shower program is the patented technology of airing the water steam, the technology which joined water and air, bringing back the memory of the natural elements. AIR is the soul of Raindance showers, the soul which so far has resisted any attempt of interception despite the mass “attack of the clones” as we may call the numerous attempts to copy the original product. Yet, there’s no copy of the organic wholeness which emerges from the inside and expands outside in the maturity process. Unique items have a deep hidden core. They have a heart. There is a certain bond created between the manufacturer and the designer, this bond results in cyclicality. The circle never returns to the same place, the standard is always up and so are the dreams. The circle imprint would look like a spiral showing the direction in the development of civilization. Technology, function, design and assortment -  Hansgrohe is on the leading edge dictating the speed of innovation hard to catch up with.  As a result of the dynamic expansion of the programm, Raindance Point, a showroom concept and a symbol of a larger wholeness was created, making up another challenge for the followers.

Episode 2009: THE MIND ALLIANCE

Focal point for creators working in such fields as architecture, internal design and technology. Meeting point for clients, partners and products. Point of magnetic attraction. Turning point in the art of exhibiting.                                                                                   

The author of the concept and visual identification and  the manager of Raindance Point is Filip Mielnik, member of the marketing team in a Polish subsidiary of Hansgrohe and a passionate advocate of holistic branding. With his idea he ignited the creative spark and got into the “mind alliance” – with investors, designers and manufacturers. In less than a year a triple implementation of the concept has been fulfilled. The main functional and economic asset of the project is its modularity which allows for quick adjustment of the display. Without doubt another advantage of the concept is the possibility of its adaptation to individual requirements of the showroom, this feature makes each Raindance Point a unique and organic piece of art sharing the same roots. The first POS brand, unique in its category, is a great marketing tool for a trading partner. Hansgrohe comes up with the assumption that not only innovative products but also the showrooms, need their own character which meets the requirements exceeding the technological or aesthetical needs of more and more aware clients. For this philosophy to be implemented it is necessary to cooperate with a trading partner showing broad mind, passion and intuition for market dynamics. First such companies already expand their business on the basis of leading edge exhibition and score goals in the competition match they play on the market. At this point, special thanks to Ms Renata Węgrower (SANPOL), Ms Ewa Kucharek (CORTINA) and Mr. Paweł Dolny (FEMAX), who introduced Raindance Point into their cities and also to Mr. Bartosz Śliwiński (Marketing Manager in Hansgrohe Poland), who several years ago inspired students of the Academy of Fine Arts in Poznań by the “green philosophy”  – today they are the designers of the first three spectacular ambiences: Aneta Kostańska, Jacek Gałek (Raindance Point in Wrocław and Wejherowo), Mateusz Płóciennik(Raindance Point in Wrocław and Gdańsk) and Mateusz Słociński (Raindance Point in Gdańsk). The spark goes from one participant of the creative team to another and carries the idea up and up. The circle never returns to the same place. Each point makes up a unique and organic wholeness. It is always – the innovative zone which lights up the imagination. The galaxy of Raindance Point exhibitions builds up slowly around the deep hidden core. Its heart is green.

SPACE FICTION

Raindance Point is „a space within a space” – the brand and space architecture are in aligment. Entering the exhibition one may get the impression of being in a different dimension. The interior architechture in Gdańsk seems to breathe the lightness and glamour of white modules presented against serene texture of concrete.  The other two showrooms attract with the blackness of space, which only lets us suspect the presence of invisible rhythm of the matter. In each case the  color-out effect creates the illusion of transparency, a feature of space. Monochromatic background together with linear lighting maintains the atmosphere of mysterious levitation of the starring actors – the products – which become reference points for the mind searching for the points of orientation. Spatial arrangement of products reminds us of a gathering of intelligent creatures. Dialogue with the newcomer is established via subtle, intuitive guidance. Space follows sense – Raindance Point is the living, multimedia environment, invigorating all senses by image, light, sound and water. Not only design is exposed but also the program functions – thanks to the application of innovative shower fountain, one can feel the magic of the water steam powered by AIR. Futuristic architecture of “a space within a space”  goes together with pure and ultra modern design of Raindance AIR shower systems. It appeals to the mind, inspires imagination and takes the heart away – not only the product itself but also its carrier – the space. Hansgrohe again steps forward mobilizing the market to revolutionize its approach to axhibition being part of a larger wholeness comprising all the elements. to be continued...

Polish version:
http://ii-moonflower.blogspot.com/2010/07/najnowszy-artyku-w-office-designer.html
go to the source:
http://www.officedesigner.pl/2010/raindance-point/